Nugget's first challenge was finding the right bike rack. "It all starts with the right bike rack in front of your store," said Robinson. "The enthusiasm for biking and community events around biking come later." Since they've installed bikes racks at their Covell Boulevard location, Nugget has learned how many different ways there are to be bike-friendly. Improvements include educating both staff and customers on how to properly pack groceries for a bike ride home, providing incentives to associates to choose biking instead of driving, and co-hosting the Ice Cream Ride and Loopalooza with The Bike Campaign.