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VanMoof’s e-bike ad banned in France for creating a ‘climate of anxiety’

This advertisement is accused of attempting to ‘discredit’ the auto industry by linking it to climate change.

VanMoof, the Dutch electric bicycle brand, is officially too hot for (French) television. The company’s first TV advertisement was banned in France for its negative portrayal of car traffic and pollution. The commercial was rejected by France’s advertising regulatory authority, ARPP, because it “discredits the automobile sector [...] while creating a climate of anxiety.”

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